Digital Marketing Specialist

Job Description:

We are seeking a creative and results-driven Digital Marketing Specialist to oversee our digital marketing efforts and manage our online presence. The ideal candidate will be responsible for developing and implementing marketing strategies, promoting the company on social media platforms, managing email campaigns, and handling various office administrative tasks.

Key Responsibilities:

• Develop and execute digital marketing strategies to increase online visibility and engagement.
• Manage and grow the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms.
• Create and curate engaging content for social media, blogs, and newsletters.
• Monitor and analyze the performance of digital marketing campaigns and adjust strategies as needed to achieve desired results.
• Conduct keyword research and optimize website content for SEO.
• Plan and execute email marketing campaigns, including designing templates, writing copy, and analyzing performance metrics.
• Coordinate with internal teams to ensure brand consistency and alignment of marketing efforts.
• Assist with administrative tasks, including scheduling, email management, and other office-related duties as needed.
• Stay up-to-date with the latest trends and best practices in digital marketing and SEO.

Qualifications:

• Proven experience in digital marketing, social media management, and content creation.
• Strong understanding of SEO, web traffic metrics, and digital marketing best practices.
• Proficient in using social media management tools, email marketing platforms, and analytics tools.
• Excellent writing, communication, and organizational skills.
• Creative mindset with the ability to think outside the box.

Benefits:

• Opportunities for professional growth and development.
• Flexible working hours and the possibility of remote work.
• A collaborative and innovative work environment.